The complete project was a major success and created enthusiasm with both the company’s clients and agents. Within one year, MSA had created a large agent base, an established customer base and had exceeded $1 million in profits. Today they are one of the leading and most innovative HSA providers.
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Creating A Brand From The Ground Up
Blue Harvest's approach was fresh and powerful. They were very easy to work with. It was nice from our end to convey our wishes and then leave everything in their hands. They created what turned out be a very powerful identity. We made the right decision in choosing Blue Harvest Creative to meet our needs...they exceeded on every project!
Michelle Powell, President
Website Home Page Portal Design & Concept
MSA Mentoring had a unique concept and approach to educating consumers in the health and financial service markets. Their full service mentoring agency philosophy allowed them to represent these industries as a whole to help educate and inform their clients with tools and strategies as opposed to just selling product.
Create an “established” presence for this newly founded company. Subtly incorporate the owner’s Christian beliefs into the new logo, develop a brand identity strategy and deliver a complete corporate identity package. Most importantly, the design had to be fresh and timeless to reflect the company’s long-term goals.
We wanted to reflect MSA’s unique approach and vision into all of their materials. This allowed us to break away from the traditional design and colors often reserved for the health and financial industries.
The most challenging aspect was the creation of the logo. MSA was a new company and we needed to strike a careful balance. Our design needed to have impact but couldn’t overpower. We also needed to allow MSA time to grow into its new brand and identity. We chose purple due to its strong power association. A deep golden star represented the subtle Christian aspect and paired perfectly with purple. With the logo approved, the rest of the project easily fell into place.
We also designed several promotional products, company manuals and unique two-sided business cards that allowed customization for agents.
Perhaps the most successful element we created were two brochures to present MSA’s mentoring and alternative strategies. The colorful design and the presentation of complex information in an easy to understand format proved to be the perfect combination. The two brochures were so successful that they became MSA’s patented business model!
- Business Cards - Multiple Agents
- Corporate Manual - Agents
- Corporate Manual - Clients
- Signage - Doors & Windows
- Designed Home Page Portal
- PowerPoint Presentation (Animated, 9-Pages)
- Agent Photos (20 Individual Plus Group Shot)
Blue Harvest Creative Concepts, LLC
Hours of Operation:
Monday - Friday: 8 am to 5 pm
Closed Weekends & Holidays
Located in Southeast Michigan -
Creating for the World
© 2011 Blue Harvest Creative Concepts, LLC. All Rights Reserved. Blue Harvest Creative and Just Add Blue are trademarks of Blue Harvest Creative Concepts, LLC.